Can Transistor help me to grow my podcast?

What can I do to grow my podcast?

Here are some tips we'd recommend to help your podcast grow:

Quality Content - The primary reason that podcasts grow in an accelerated way is through creating great content that people want to hear and growing organically through word of mouth. Invite guests onto your show that have the type of audience you would like to have and try to cover in-demand topics to generate that interest.
Consistency - A consistent publishing schedule helps subscribers to build a habit of listening at the same time in the same place. Have a few episodes in your backlog so that you can stick to your regular publishing schedule even during holidays.
When & Where - Look at your analytics to find out more about when and where people listening. Do they listen on their desktop at work, or on their phone during their commute. Perhaps they listen at home at the weekend. Knowing this can help you to promote your show effectively. You may use this data to consider changing your publishing time so that episodes are available in time for the work day, or the weekend if your listeners consume it in their free time. We recommend episodes are released in the early hours of the morning, so they have time to propagate across all listening platforms before your audience starts their day.
Smart Sharing - Most of your listeners will come to your show through a direct link rather than organic discovery through search. So think carefully about the types of links that you are sharing. If you share a link to an Android or Apple specific app, you are already limiting the people that can listen, if they don't have those apps. Try to share your show with a platform agnostic link so that anyone that clicks can listen immediately. For example, sharing a link to your podcast website will let anyone on any platform listen.
Packaging - Make the most of the packaging of your episodes. This includes making episode specific artwork that includes your guests faces to make your show visually appealing. Also writing episode titles to include the names of your guests and the keywords of your topic, which makes a big difference for search engines.
Analytics - Use your analytics to provide insights into how you can change your marketing timings. If you see there is a drop-off in listens after day 7 or day 10 of releasing an episode, that might be a good time to share more social posts to give the episode another boost prior to releasing the next episode. We make this easy in Transistor by providing you with the Episode Comparison graph, so you can clearly see how each episode performs over its first 30 days.
The Ask - Make a point to ask listeners to share and subscribe to your show at the end of each episode. Tell friends and family that you are actively trying to grow your show and you would like them to share it. If you have engaged listeners that are doing a great job of referring new listeners but sure to give them a shout out in your episodes.
Borrow An Audience - In addition to showing your guests faces on the episode artwork, you should add them to the People associated with the episode so their name is in your RSS feed and that helps with SEO. Provide your guests with some graphics and links that make it easy for them to share the show with their audience. The aim is to retain some of your guests audience for your future episode, so your listener base grows over time.
Repurposing - You can also suggest to your audience to make and share clips on your behalf and get them to tag you. Then thank them in the next episode.
Be A Guest - You should be a guest on other podcasts that have audiences aligned with yours. Or even just ask them to shout you out in the next episode and do the same for them.
Check Your Title - Search for your show name in Google, are you at the top of the list? Are you being overshadowed by bigger shows with similar titles or host names? You want to be able to own the name and also rank for it with minimal competition.
Distribute Wider - Check which platforms your show is being distributed to, try to get submit your show to more directories including large platforms like YouTube


Here's a case study video where we helped a podcast creator to find ways they can grow their show:


If we can help you with personalised suggestions for your own show, reach out to us on Live Chat or by email to support@transistor.fm

Updated on: 20/09/2024