How to use 3rd-party tracking urls (pixel tracking) for podcast ad campaigns?

You can now track the performance of individual ads in your Transistor ad campaigns using third-party tracking pixels!

Our 3rd-party tracking is currently in Beta. If you'd like to try it out, reach out to us on email to support@transistor.fm or using our Live Chat. Let us know which shows you'd like this Beta feature to be enabled on.

How to use 3rd party tracking?

In the Campaigns page go to the Ads heading and select an individual ad that you'd like to track. In the Third-party tracking section, select Add Tracker, enter a Name for the tracker and paste in the Tracker URL from your tracking service.

Add a Tracker

Supported Trackers

Claritas
Google Campaign Manager 360 (previously known as DoubleClick Campaign Manager)
Magellan AI
Megaphone
Podscribe
Podtrac
Swap FM

Chartable is no longer supported as it has closed down

Available macros:

{{episodeID}}: The globally unique identifier for the episode

{{seriesID}}: The globally unique identifier for the podcast

{{timestamp}}: The unix timestamp of when the ad was delivered

{{timestampISO}}: The ISO 8601 timestamp of when the ad was delivered

{{random}}: A randomly generated number (the equivalent of "cachebuster" in other platforms)

{{placement}}: The placement of the ad, either preroll, midroll, or postroll

IP Headers

X-Device-User-Agent: Always sent. Includes the user agent of the listener's device.

X-Forwarded-For/X-Device-IP: Will be sent if the “Send IP Headers” checkbox is selected. Contains the listener's IP address.

Updated on: 06/08/2026

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