How to use 3rd-party tracking urls (pixel tracking) for podcast ad campaigns?

You can now track the performance of individual ads in your Transistor ad campaigns using third-party tracking pixels!

How to use 3rd party tracking?

In the Campaigns page go to the Ads heading and select an individual ad that you'd like to track. In the Third-party tracking section, select Add Tracker, enter a Name for the tracker and paste in the Tracker URL from your tracking service.

Supported Trackers

• Magellan AI
• Podscribe
• Podtrac
• Swap.fm
• Chartable (now closed)

Available macros:

episodeID: The globally unique identifier for the episode - {{episodeID}}

seriesID: The globally unique identifier for the podcast - {{seriesID}}

timestamp: The unix timestamp of when the ad was delivered - {{timestamp}}

timestampISO: The ISO8601 timestamp of when the ad was delivered - {{timestampISO}}

random: A randomly generated number - {{random}}

placement: The placement of the ad, either preroll, midroll, or postroll - {{placement}}

Additionally the following headers will be sent:

X-Device-User-Agent: Always sent, will include the user agent of the listeners device

X-Forwarded-For/X-Device-IP: Will be sent if the “Send IP Headers” checkbox is selected and will contain the listeners IP address

Updated on: 19/03/2025