Articles on: Getting Started & Episodes

How do I add a trailer to my podcast?

A trailer is a short episode, usually between 30 seconds and 5 minutes, that tells people what your podcast is about. It's a "coming soon" episode that listeners can try before they commit to a full episode.


Why publish a trailer


  • You can submit your podcast sooner. Apple Podcasts, Spotify and other apps need at least one episode in your feed before you can submit it. A trailer lets you submit before your first full episode is ready, which gives Apple time to review your podcast before you launch.
  • Podcast apps feature it. Spotify shows your trailer at the top of your podcast's page. Apple Podcasts shows it on your show page too, and supports a different trailer for each season.
  • It's easy to share. A short trailer is a quick way for people to try your show, and it builds anticipation before your launch.


What to say in your trailer


Keep it short, and answer three questions:


  • What is your podcast about?
  • Who is it for?
  • Why should they listen?


How to set an episode as a trailer


  • Add a new episode and upload your trailer's audio or video
  • Under Episode Type, choose Trailer
  • You can leave the episode number empty. A trailer can also share its number with the episode it's for
  • If you use seasons, set the season to make it a trailer for that season
  • Publish it


Trailers aren't included in your ad campaigns.


Tip: to have your trailer appear before your first episode, give it an earlier date. Choose Scheduled publish date, pick a date in the past, and click Save and publish now.


For more ideas and examples, read our guide: Why your podcast needs a trailer episode.


If you have additional questions please reach out to us:


Updated on: 31/10/2026

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