If you're taking over a podcast from someone else (or you've purchased a podcast), how do you transfer it to your iTunes account?

According to Apple's help docs:

Contact the support team using the email address noted in the podcast feed’s iTunes:owner tag. Be sure to specify the Apple Podcasts URL in your request to change management.

You'll need the original owner to update the "Owner email address" to your address. Once they've done that, you can contact Apple's support team and have them verify the new email address.
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