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Campaigns and Dynamic Audio Insertion (DAI)

Campaigns and Dynamic Audio Insertion (DAI)

Transistor offers dynamic audio insertion (DAI) for podcasts. This allows podcasters to automatically insert ads, audio clips, or announcements at the beginning, middle, or end of their episodes.

To get started visit the Campaign tab of your podcast where you can add dynamic notes, upload audio snippets, and create a campaign.

Default Campaign
You can assign a default campaign to your show which will apply to all episodes not directly assigned. If you don't have any complex needs, this is the easiest way to get started with campaigns. Just create a campaign, make it the default, and all episodes will reflect this campaign, including newly released episodes!

Excluding Episodes from Campaigns
If you don't want a particular episode to get assigned to a campaign, even the default, you can set the campaign in your episode settings to "None."

Every episode is unique, and you'll need to decide where your mid-rolls go if you want to add any. To add mid-roll locations to an episode:

Go to your "Episodes" menu
Click on an episode to edit it
Click "Ad locations" in the top navigation
Listen to your episode and find the spot(s) where you'd like your mid-rolls to appear
Click the "+" icon to add the desired timestamp

You can add as many mid-rolls as you'd like, and preview how it'll sound when an ad is inserted.

Mid-roll ad locations

After you've created your mid-roll insertion points in your episodes, you can enable a mid-roll campaign:

Go to your "Campaign" menu
Choose an existing campaign (or create a new one)
Select the ad you'd like to run in the mid-roll slot(s)

Mid-roll podcast campaign

Don't worry if your campaign has more/less mid-roll ads than an episode. When the campaign is applied it will try and fill the spots that it can and happily move on when it's filled all the ad locations or run out of ads. You'll also be able to update an episode's ad locations later and you'll be prompted to re-process the audio with your new setup.

If your uploaded audio file has chapter data embedded, don't worry! Transistor will retain and adjust the timestamps according to the new dynamic audio layout. The start times for each chapter will continue to match the content as intended.

Frequently Asked Questions

We have gathered a list of troubleshooting tips and Frequently Asked Questions into our guide called How Campaigns Work.

Let us know if you'd like some help with Campaigns on Live Chat or via email

Updated on: 09/04/2024

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